For Investors
Market Research
Total addressable market, the slice we can realistically serve, and the cited findings that shape our go-to-market assumptions.
Market Sizing
TAM
$2.1B (global CI/CD developer-tools spend, 2026)
Sourced SAM
$420M (30–300-person SaaS / content shops, US + EU)
Modeled SOM
$18M (3,000 repos × $499 blended ARPU yr-3)
Modeled Segments inside SAM
- Headless-CMS-driven marketing sites (Sanity / Contentful / Webflow + Next.js/Astro) — Headless-CMS-driven marketing sites (Sanity / Contentful / Webflow + Next.js/Astro) Assumption
- Multi-brand SaaS shops with marketing + product on shared route trees — Multi-brand SaaS shops with marketing + product on shared route trees Assumption
- Developer-tools companies whose own deploy hygiene is part of their brand — Developer-tools companies whose own deploy hygiene is part of their brand Assumption
Key Findings
- Post-deploy 404 incidents are the #2 cause of unscheduled SEO traffic drops at 30–300-person SaaS shops Assumption
- Screaming Frog and Ahrefs anchor the post-deploy crawl category but ship no PR-gate workflow SourcedSourced
- OSS link-checkers (lychee, broken-link-checker) are widely installed but rarely model slug renames SourcedSourced
- Average engineering-tools wallet at this segment supports a $199/mo per-repo line item without procurement review Assumption